White Paper

Create a Unique Selling Proposition for Your Global Market

This comprehensive, step-by-step guide shows you how to determine and apply your company’s unique selling proposition (USP), a strategic tool to help your business stand out from competitors, market more effectively, and increase sales. Includes examples of good and bad USPs, tips on how to prove your claims, and even how to shape your online presence.

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Demand for your products and services is growing, and you have the competitive advantages needed to win those contracts. We can help you position your company for global success with our suite of financial solutions and industry expertise.

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About Export Development Canada

EDC helps Canadian companies go, grow, and succeed in their international business. As a financial Crown corporation, EDC provides financing, insurance, bonding, trade knowledge, and matchmaking connections to help Canadian companies sell and invest abroad.